Marketing Support
Just as you have invested (and will continue to invest) time and energy into gaining the knowledge and developing the skills to be an effective financial advisor, you are going to need to invest time and energy into learning about marketing and building relationships. It’s a job that never ends. When you are opening your practice it takes 100% of your time. When your practice is self-generating, it will take approximately 15% of your time. ACP gives you several tools to market yourself and your business.
Successful Marketing Manual
ACP provides you with our Successful Marketing Manual. The manual gives you step-by-step instructions for creating a marketing plan and explains how to use the tools in the ACP Marketing Tool Kit.
Get Clients Now! 28-Day Marketing Program
Get Clients Now! is a simple sales and marketing system designed to help entrepreneurs and independent professionals overcome the most challenging issue in building a business: landing new clients with minimum time and effort. Participants in the program will find out what really works to market a small business or a professional practice, discover the missing ingredients that are preventing their success, and learn about 100 different tools and tactics for marketing and sales.
Member Website Program
Our turnkey web services program helps you register your domain name, select a template, complete a short form, and establish your web presence in less than one month. All templates are built on the easy-to-edit and search-engine-optimized WordPress platform. You can blog, integrate your social networking, link to client resources on the ACP website, use our drip email program for prospects, and more.
Financial Focus
Financial Focus is a quarterly newsletter targeted to consumers (clients and prospective clients) with an “ACP twist.” The default version, containing the ACP logo and contact information, is available at no charge as both a high- and low-resolution PDF. You can email it to your contact list, post it to your website, have it printed and mail it out, or include it in your prospect package. If you prefer, you can have yours customized with your information for a small additional fee. The individual articles from each version are posted as Word documents so those who prepare their own newsletters can use Financial Focus content.
Marketing Coaching
ACP provides coaching and webinars from professional marketing experts on how to craft your marketing message and inexpensively market your practice.