Testimonials

ACP provides fee-only, fiduciary financial planners with the tools, systems, and community needed to grow successful practices. Advisors join for our proven resources and stay for the collaborative network of peers who share insights, guidance, and support.

Whether you’re launching your own practice or transitioning to a fee-only model, ACP tailors programs to meet your goals. Explore member success stories to see how ACP helps planners enhance client service, streamline operations, and achieve lasting professional growth.

ACP helps empower fee-only Financial Planners to thrive.

Featured Testimonial

Jennifer Harper

Jennifer Harper, MBA, CFP®, CEPA®

Bridge Financial Planning,
Chattanooga, TN

Jennifer Harper is not the typical ACP member. She came to ACP with an established firm, but longed for a community of like-minded professionals to support her in her quest to provide her clients independent, fee-only professional advice.

You might say Jennifer started at the bottom. “My first job in our broad field of work was working as a file clerk in a trust and investment department of a bank while I worked on my MBA in 2000,” she said. “From there, I moved into being the department's securities trader.” It wasn’t long before Jennifer saw that financial planning could be so much more than selling products clients might not need.

In 2006 Jennifer earned her CFP designation followed by her CEPA enabling her to effectively engage more business owners. Today she is living her ideal practice! “I never had a dream to build a large firm, but practically, I think there is a lot of value in having a second planner and a client service associate,” she said. “This structure has allowed our clients to have good coverage from our team at all times and has afforded me the opportunity to travel more over the last year and a half. We're small, but mighty!”

By imagining what financial planning would look like for herself and her family if she were on the other side of the desk, Jennifer has built a client focused-practice that serves young professionals, entrepreneurs, and retirees attain their financial goals. “When we focus on the fundamentals of good financial planning, we help our clients bridge the gap between where they are and where they want to be,” she said.

Jennifer finds the can-do attitude of ACP’s leadership and staff refreshing. She appreciates being part of a group of professionals who also enjoy taking the path less travelled. “It's rewarding professionally, personally, and to our clients. I want to be a part of the conversations and organizations that keep moving the profession forward in a positive way for clients. I think I've found that culture!

Welcome, Jennifer Harper!

Success Stories

Steve Cruice

Steve Cruice, CFP®, CPA

Simply Steward LLC

As I recently passed the one-year anniversary of the start of my firm, I truly realized the enormous impact that ACP has had on helping me lay a solid foundation for the future of my business. I wanted to thank all of ACP’s members and share the things that have had such an impact.

1. Understanding Fees - Even though it‘s just one tab of the ACP toolkit, the Fee Calculator was business-changing for me this first year. Before joining ACP, I thought things like, "Well, I'm a new firm, so I'll have to really discount to get people to sign on at first" and "Since some of my first clients will be paying out of cash flow, I can't charge very much." But I stuck to my instructors’ advice to have confidence in my value and in presenting the fee. I don't have a ton of clients after a year, but the firm recently became profitable enough to pay me a small monthly salary and provide some money to invest back in the business. ACP doesn’t tell me what to charge, but they did teach me to value my professional guidance to my clients. Without this, I'd have just as much client work to do now and would be looking at the prospect of feeding the business from personal savings for probably the good part of an entire second year.

2. A Planning Process - I still review the Preliminary and Presentation Meeting chapters and notes before almost every Prelim or Presentation meeting. On a weekly basis, I turn to my Advisor Desk Reference. It would have taken me years to come up with a decent planning process for clients. ACP provides both a planning process and a huge amount of training on the process. Instead of spending countless hours my first year developing processes, I spent countless hours marketing.

3. Great People - I put this last because I want it to be the one that everybody remembers. ACP members share so much and truly seem to care about the success of other members. I am fortunate to be within driving distance of several other ACP members. Each one runs a very successful firm. Each one is extremely busy. They all sat down with me during my first couple of months in the business, let me ask them anything, and all gave great advice. ACP’s Kyle Root helped get me through the initial startup phase and through Group Instruction. Member Ed Fulbright answered my questions prior to my joining ACP. He was very helpful, and once I joined he agreed to be my mentor. He has helped to keep me on track and gives me valuable advice every time we talk. The online member forums are invaluable—where else can you find such a concentration of experienced CPAs, EAs, CFPs, and successful business owners to answer any question you run into? I loved meeting so many members at the last ACP Conference and look forward to meeting even more this fall (and catching up with those I met last year).

Joining ACP has been both business and life-changing. I greatly appreciate all the members. Thank you especially to the board, committee members, and Joanne and team for all they do to run ACP.

Sophie Kaluziak

Sophie Kaluziak, CFP®, CPA

Vista Financial Planning
Oak Park, IL

Few ACP members better represent the organization’s diversity in background, experience and client engagement than Sophie Kaluziak, a 20+ year experienced financial planner who built her own special compassionate business model for middle-class earners in middle America.

Her humble beginnings and professional background fit well with the ACP model of member collaboration, support and volunteerism. It has helped her to build a thriving business while also enabling her to contribute as a supportive and trustworthy member.

Sophie’s parents were forced farm labor in Germany during WWII, making her a first generation American who called Oak Park, Il home. After earning her B.S. in Accounting and the CPA certification, she worked as a sales tax auditor for the Florida and Massachusetts Departments of Revenue, eventually training new auditors and then moving into management for the final 12 years of her time there.

“It was a great run, but after 21 years in state tax auditing, I was ready for a career change,” she says. Working with a career counselor, she narrowed her career interests and chose financial planning.

Her first industry conference was a NAPFA event in Reno where she met former ACP member Joanne Paynter. “My conversations with her, and all that I subsequently learned about ACP (FKA Alliance of Cambridge Advisors), convinced me that this was the system that I wanted to use for my financial planning practice,” Sophie says.

She joined ACP in 2003 and has been an active member ever since.

“What initially attracted me to ACP was its comprehensive and holistic approach to financial planning,” she says. “Having a common approach and language with which to discuss our practice enables us to both serve our clients’ needs better as well as communicate with each other. And the flexibility of the ACP systems and tools means that we are able to use the components that are most helpful for our work and not be forced into a rigid system.” She began Vista Financial Planning in 2003 and received her CFP in 2006. “ACP gave me the framework to be able to do it on my own,” she says.

Starting out wasn’t easy, but she wasn’t deterred. “ACP truly helps people like me to learn the bare bones aspects of running a business,” she says. Eager to move forward on her own, she began by observing other experienced ACP advisors including founding members and early adopters including Karen Folk in Champaign, Illinois, Christina Isham and David Lentz in Detroit, and Linda Leitz and Jane Young in Colorado Springs. “Once I did that, I felt a lot better,” she says. She borrowed forms, templates and resources from others, because it made things easier. “This made me feel like, ‘I can do this.’ Because if you are on your own, as I was, it’s hard to really ‘practice’ financial planning. It’s better to see others practicing it in action. And that kind of sharing and support from other members is what makes ACP so great.”

Sophie’s niche was clear from the beginning—she wanted to serve middle-income earners who needed help to save enough money to retire. “That type of clients speaks to me,” she says.

Sophie is not really much of a marketer or self-promoter, and instead initially relied on word-of-mouth referrals from others who knew she had entered this career. Her strong performance helped her to build her reputation. Today, Sophie’s client list is full and she’s no longer accepting new clients but is happy to refer those who ask to other ACP members.

Sophie has served on ACP’s Technology Committee for 18 years and will begin a three-year term on the ACP board of directors on January 1. She joined the Technology Committee not because she’s an expert at technology, but because she’s not. Sophie says that “regular people” who aren’t tech-savvy need to be on the committee to offer perspective about how to improve technology for those who might be struggling. “I give back to ACP because I got so much out of it—that’s what ACP is all about.”

Britta Koepf

Britta Koepf, CFP®, ChSNC

Practical Financial Planning
Rocky River, OH

Though Britta Koepf was always drawn to finance and economics, she didn’t consider it as a possible career path. She was convinced early on that she would have to sell her soul to be successful in the world of finance, so she turned her attention to a profession that would allow her to directly help people—medicine. In college she studied biology and biomedical humanities with plans to go into medical care. However, during her senior year she realized she wanted something else. She tried working in a research lab, but that wasn’t quite the right fit either. After graduating, she decided to take some time to figure out what was next. She became a dog walker and began listening to podcasts while she worked.

Although Britta was interested in all sorts of topics, she found herself returning again and again to podcasts focused on personal finance. The stories she listened to pushed back against her preconceived notions that personal financial planning was just to make the wealthy wealthier. “It had never occurred to me that personal finance was a helping profession. But it is—it’s about providing comfort. You’re helping people achieve their goals and retire,” she says. When Britta realized she wanted to pursue financial planning as a career she began investigating from the consumer side.

Right away Britta was drawn to the fee-only model. “I wanted to do everything in my power to do this the right way,” she says. It wasn’t only the client-centered focus that made sense for her, she liked the guarantee that there would be no conflict of interest. “If you’re commission-based, even when you think you’re doing your best for your clients, your commission will be in the back of your mind. I didn’t want that for me or my clients,” she says. Plus, she liked the idea of not being tied to certain products; she would be able to offer the whole world of investment and insurance options.

Approaching the industry as a consumer, Britta realized swiftly that earning her CFP® would put her in the best position. Resources everywhere advised folks to find a planner with a CFP, and so she decided to enroll. As she was finishing up her coursework, she began to send letters to the fee-only planners in the Cleveland area. It was during this time she found the perfect job listing which advertised working with real people to help them retire. The listing was posted by ACP member Ken Robinson and during the interview he introduced Britta to ACP.

Joining an ACP firm meant Britta got to see the process in motion. Within the first six months of starting her job she went to the ACP conference and had the chance to connect with the community in person. “I got to know the people so that it wasn’t just names on message boards. I felt like I could reach out and ask questions,” she says. She attended the Success Program training, which provided a broader context and framework for the work she was doing day to day. After plotting her course from dog walking to financial planning, Britta was thrilled to be doing the work of helping regular people achieve their financial and life goals.

Becoming part of an existing firm has given Britta a unique take. She can view firm decisions from the perspective of an employee but also as a potential firm leader. This has helped shape her understanding of the mechanics of a successful practice. As an additional member in firm, Britta has gotten involved with the G2 Committee, which is focused on connecting and supporting the next generation of planners. “We want to make sure ACP is an organization that serves these G2 members after the founders retire,” she says. For Britta, the social aspect of the G2 community has been especially beneficial. “I’ve gotten to know people who have been through the buy-in process or are considering it,” she says. With in-person events at the conference and virtual get-togethers throughout the year, the G2 community is building a new brain trust within ACP. “It’s so amazing to have a community like this,” Britta says. “They’re my go-to people.”

For all you do for ACP, thank you, Britta!

Irfan Bhabhrawala

Irfan Bhabhrawala, CFP®

Arbor Financial
Ann Arbor, MI

15 years ago, when Irfan Bhabhrawala’s mom was retiring, he stepped in to help his parents find a financial planner. Little did he know, the research he was doing was setting the groundwork for his own future, too.

At first, Irfan struggled to find the right person. So many financial planners were selling products, it was difficult to know who to trust and who would truly have his parents’ best interests at heart. That’s when he discovered Arbor Financial run by Savvas Giannakopoulos, an early ACP member. As a fee-only practice, Arbor Financial guaranteed to put clients first. Irfan was thrilled to find the right person to help his parents.

Though he didn’t pursue a career in it at first, Irfan had always been interested in finance. He credits his parents with teaching him the importance of saving early. When he got out of college and became a consultant, he was strategic about how he managed his finances. At the time there weren’t many tools for individual investors, so Irfan built his own retirement projectors. “I guess you could say I was drawn to financial planning in a way a lot of other 23-year-olds were not,” he says.

After 10 years in consulting, which included launching his own consulting company, Irfan wanted a change of pace. He took a few years off and moved to Australia before returning to Michigan where he began a career in university administration. As much as he enjoyed his role, he wanted to take his career another direction. He considered financial planning. Not only did it tap into his lifelong interest, but his past experience would lend itself to the work.

As Irfan researched the field, he realized that based on what he went through helping his parents, he wanted to go the fee-only route. He connected with a planner in Oregon who was looking for someone to take over his practice. Irfan decided to reach out to Savvas for advice. They got together to chat, and soon enough Irfan joined Savvas and began the process of taking over Arbor Financial.

Though he had no industry experience, Irfan bought the firm within a year and a half. “It was like drinking from a fire hose,” he says. Luckily, he was able to draw on his years of consulting, and later, his discovery of ACP. “There’s overlap in the two—that need to figure out people’s lives and goals is similar to consulting, which was often about figuring out the end goals of a company or institution,” he says. Plus, he knew what it was like to own his own business. Once he added the formal education of a CFP®, he felt like he had his feet underneath him.

As soon as Irfan heard about ACP, he knew he was interested. Arbor Financial had been founded as an arm of Bert Whitehead’s Cambridge Connection, and remains solidly aligned with the ACP philosophy. Plus, as someone new to the business, Irfan knew he needed a community.

Although ACP looked like a good resource on paper, Irfan was blown away with the reality. “I never thought I would find a financial community I would actually want to be a part of,” he says. He attended the ACP Annual Conference and found an incredible group of people who were passionate about helping each other. “In higher education, people tend to be more collaborative than competitive, but I never thought I’d find that in financial planning,” he says. Not only did ACP provide a connection to a network of other planners, it gave him the tools and philosophy he needed to grow.

Currently Irfan is happy with the growth he seen since he bought the business. As he looks ahead, he is focused on incorporating more life planning into his practice. “I really want to empower people to live their best lives,” he says. Recently, Irfan joined the ACP Conference Planning Committee to help organize the 2021 conference. He’s looking forward to having a hand in the event and finding more opportunities to get involved throughout the year.

For all you do for ACP, thank you, Irfan!

Robert-Walsh

Robert Walsh, CFP®, CPA/PFS, CRPC

Lighthouse Financial Advisors, Inc.
Red Bank, NJ

Robert Walsh has always loved getting into the nuts and bolts of the numbers when it comes to finance. In college he found himself drawn to accounting because he liked the concrete math of it, the certainty. “There was nothing subjective about accounting, nothing open to interpretation—either the numbers added up or they didn’t,” he says. After going into public accounting for a few years, he had the chance to shift course and work on the floor of the New York Stock Exchange. It was a great time to be there; the internet was fueling a stock market boom and every day was busy. “It was like working in a beehive,” Robert says.

Though the stock exchange had that buzz of excitement, for someone like Robert who’d worked on international taxes and done trips around the world, the day-to-day routine became monotonous. He knew it was time for a change. He considered becoming a commission-based advisor, but the model didn’t resonate with him. The cold calling and sales didn’t interest him, plus he knew how inflated some of the commission-based products were. Instead, he decided to join the tax department of a financial planning firm.

With his background in taxes and his experience in stocks, Robert was building the ideal foundation to become a planner, but it wasn’t until he discovered Bert Whitehead’s ad in a finance journal that things fell into place. He read about the fee-only model and realized it was exactly what he’d been looking for. In the spring of 1999, he flew out to meet with Bert for two days and found the perfect business model for what he wanted to do.

“It was a little bit hard to explain to my new bride that I’d just handed over $12,000, but having ACP behind me in those first years was instrumental,” Robert says. He connected with a mentor, ACP member Ted Roman, and found the structure of the Success Program to be just what he needed. “I didn’t tweak anything. I stuck to the plan and followed the script ACP gave me,” he says. It paid off. Soon he found his practice growing naturally. “It was a great time to be in fee-only planning,” he says.

From the beginning, Robert built his practice on client referrals. That has allowed him to focus his energy on giving the best possible service to his existing clients. “I’m always thinking about how to serve them better,” he says. “I never go into work thinking I can just sit back; I’m always tweaking and improving.” Robert’s work ethic and interest in the mathematical component gave him the natural edge. “For me the harder the tax return, the better,” he says. He loves digging into a client’s past taxes and finding errors, and he’s discovered that’s what clients get excited about too. “No one gets excited to tell their friends about the index funds they’re invested in, but when they save $5,000 on their taxes, they let people know,” he says.

Over the years, Robert’s practice has continued to grow. He’s taken on additional advisors and staff members to help manage the firm. He credits ACP with laying the groundwork. “There’s no way I’d be where I am today without ACP,” he says. “In some ways I consider it my alma mater.” Robert stays engaged and involved within the community, taking on roles over the years on the marketing committee and serving as chair. He believes wholeheartedly in the organization and appreciates the chance to continue to pay it forward. “Sometimes it can feel like the best-kept secret because we’re all more interested in the work itself than the marketing, but I think we have the best planners in the world,” he says.

For all you do for ACP, thank you, Robert!

Penny Marchand

Penny Marchand, CFP®, EA

Cambridge Financial Group, LLC
Tucson, AZ

When Penny Marchand thinks about financial planning, she thinks about people. She thinks about the clients who have been with her for nearly 28 years, how she’s been there to help advise them though so many phases of life. “It’s been so fulfilling to ride along with them,” she says. Though of course she enjoys the celebratory moments—the weddings, new babies, graduations, and retirements, she is glad she can be there during the difficult times too—through divorces, illnesses, or any other unexpected change of plans. “It’s like a giant extended family,” she says. Penny credits ACP for allowing her to develop these meaningful relationships with clients and build the practice she always wanted.

Penny got into financial planning a bit by accident. After getting married, she realized she and her husband needed some help mapping out their financial futures. She wound up going into John Hancock and getting hired. She’d always wanted to help people, and now she’d found an avenue to do just that. “People need someone to listen to them and appreciate their life goals,” she says. As much as she liked being an advisor, Penny realized quickly that there was a big conflict of interest in the world of commissions. When she heard about Bert Whitehead, an advisor doing comprehensive, fee-only planning, she got in touch.

In 1994, Penny got a job with Bert, working in the Tucson branch of his practice. This was just before Bert spearheaded the formation of ACP as an organization, but already the underpinnings of the philosophy were there. Penny’s evolution as an advisor happened alongside the growth of ACP itself. Eventually she bought out the Tucson branch. For the first few years she wanted a simple practice, and she focused only on keeping her existing clients. But she realized that was a dead end both for her clients and her equity. Instead, she decided to shift into growth mode. She relied on the ACP tools and methodology to help her turn her lifestyle practice into a large firm.

Now with seven employees, Penny’s practice is growing faster than she imagined. She’s positioning herself for retirement in the next few years, selling shares of her firm and mapping out the transition for her clients. She’s excited to see the progression of the next generation of ACP advisors. As she looks back over her career thus far, she sees what an integral piece ACP played. “Without ACP, I would not have the practice I have today,” she says.

Penny’s focus on people extends to the ACP community. She has felt so lucky to have a such a diverse group of peers who embrace the same ideas and help support one another. “The beauty of ACP is that Bert laid such a strong foundation that enabled other planners to come in and add their touch,” she says. “It’s not like McDonald’s; we don’t all have to flip burgers the same way. But our approach unifies us.”

Alongside the tools ACP provides, Penny has found the spirit of generosity among ACP members to be an incredible feature of the organization. “I feel like I could call anyone—even if we haven’t met yet—and ask them for help,” she says. She joined a study group with other ACP members who have similar practices, and they share processes and ideas. Since the beginning, ACP has fostered a community focused on collaboration and that holds true to today. “When I meet advisors who aren’t part of ACP, I always wonder how they do it,” she says.

Over the years, Penny has held a variety of volunteer roles with ACP, serving on the board and as ACP president. She’s been a mentor for new advisors and helped run the annual conference. Her dedication to the organization and willingness to support fellow advisors has not only helped to build the incredible culture of ACP, it’s added to her own sense of belonging.

For all you do for ACP, thank you, Penny!

Tim Sullivan

Tim Sullivan, CFP®, EA

Clarity Financial
Columbia, MO

Though Tim Sullivan didn’t start out with a financial planning career in mind, he can look back now and see how experiences that at first seemed unrelated in fact prepared him to lead his own firm. While in school at the University of Missouri, Tim managed a business focused on renting equipment to the construction industry. It was a family-owned company, and though Tim wasn’t family, the owners treated him as such. Though the tight-knit culture suited him, Tim knew he eventually wanted to do something else. The job gave him the opportunity to meet new people every day, but the work itself over the years began to feel a bit stale. He wanted something that would challenge him. Plus, the owners had no plans to retire any time soon, and Tim wanted an opportunity to own his own business in the near future.

Tim enrolled in CFP® classes, but he wasn’t sure which direction he would take his career. The area he lives in Columbia, Missouri is dominated by brokers, and so fee-only planning wasn’t on his radar. But one day while browsing books online, he came across Bert Whitehead’s book Why Smart People Do Stupid Things with Money. After reading it, Tim realized that the fee-only model aligned with his version of financial planning. “I thought to myself, this is how people should be getting financial advice,” he says. Still, the possibility of starting his own firm seemed quite daunting. Luckily, the ACP conference that year was taking place in Kansas City. Tim reached out and wound up spending a full day at the event. “The people were so fantastic and welcoming,” he says. Plus, the introduction to the ACP community gave Tim the confidence to push ahead with plans to launch his own firm.

After going through the ACP training in 2011, Tim opened his doors in 2012. He found that his years of working with the public had taught him a lot about how to interact with clients and feel comfortable finding ways to connect. Though at first he shied away from talking about his previous jobs, the more he opened up, the more he realized how common it was for people to take winding paths to find their careers. In fact, it was often a point of connection for him and his clients.

Tim felt lucky to have ACP. Getting his CFP had given him the technical foundation, but it wasn’t the guide he needed. “ACP is so valuable, especially for new planners or anyone looking to scale” he says. “It really gave me the road map for my practice.” In this industry where things are constantly changing, Tim feels lucky to have a resource based on common sense. In fact, he still uses Bert’s book as a reference. “I often ask myself, ‘What would Bert do?’” he says.

Over the years, Tim has identified his ideal clients as millionaires next door or folks who are putting themselves in position to be in that category someday. They are people who appreciate money, but who don’t believe it’s the most important part of life. Having a strong foundation has allowed Tim to cultivate a client base with whom he shares a lot of common ground. Getting to do what he loves with people he enjoys makes the job all that much more fulfilling.

Tim has been an avid volunteer with ACP. He served on the Conference Committee for five years, eventually becoming conference chair. He’s also been on the board the past two years and is the incoming ACP Board president for 2021. Though 2020 hasn’t allowed for much in-person connecting, Tim appreciates the way ACP brings everyone together. “ACP gives us a way to feel like all these folks are our colleagues. That’s why I first got involved. I wanted to be around ACP people.” When Tim thinks back to his first ACP conference, he remembers the feeling of being surrounded by brilliance. “Being around people who are smarter than you is a great way to learn, especially when they’re so generous” he says.

For all you do for ACP, thank you, Tim!

Laura Rotter

Laura Rotter, CFP®, CFA, MBA

True Abundance Advisors
White Plains, NY

When Laura Rotter sits down with her financial planning clients, she likes to delve into the emotional components of money rather than just the numbers. “It lets me really get to know people,” she says. “Understanding how they manage their money gives me such insight into their lives and relationships.” Laura often finds herself helping clients clarify what is enough for them and their lifestyles. “It’s easy to forget—more money doesn’t always equal more happiness,” she says. Part of what puts Laura at ease during these difficult conversations with clients is that she’s done the hard work for herself. She knows what it’s like to take stock of her own life financially and emotionally, and that experience informs her discussions with her clients.

Laura didn’t find financial planning right away. She was an English literature major in college. Though she enjoyed math, she liked that English included a bit of everything. She got to look at the historic, cultural, and economic background of a work. However, when she graduated from Barnard College, she was facing a recession. She ended up taking a job as a credit officer at a small middle-market bank. When Laura began to look to the future, she realized that the earning potential for a role like hers was quite limited. This spurred her decision to pursue her MBA. When she graduated, she found herself drawn to the stock market, and in the summer of 1986, she started the job she’d have for the next 30 years. She became a mutual funds analyst.

When Laura looks back at her career on Wall Street, she breaks it up into three sections. “The first 10 years, I loved it,” she says. “I went from making $30k to seven figures.” Plus, as a generalist, she got to learn about all sorts of industries. During the second 10 years, she had three kids and was the breadwinner at home. She still enjoyed the work, but she was busy with family. It wasn’t until the last 10 years as an analyst, she began to really hate the job. Partly it was the people. When she started on Wall Street, she was surrounded by people who liked the work itself, but over the years the industry filled with people who were more interested in the lifestyle. “I found I was dragging myself through the week to get to the weekend,” she says.

Though Laura was a high earner, she felt trapped by the job and the lifestyle. She and her husband had purchased a big house as well as a vacation home. They paid for private school for their kids. When Laura decided she wanted to leave her position, it required the whole family to reshuffle their lives a bit.

After leaving her analyst role in 2013, Laura joined a financial planning firm. She’d done some soul searching and decided that financial planning would allow her to have a personal impact while utilizing the skill she’d developed on Wall Street. The firm she joined was a broker-dealer, and though it helped her find her feet in this new career, she craved a more holistic approach. Luckily, she found ACP.

In 2016, after taking the CFP® exam and joining ACP, Laura launched her firm. ACP gave her the framework and the community she needed. Like many ACP advisors, Laura was new to marketing. “It had never been my job to bring in business,” she says. But the tenets of ACP have helped her to clarify her message and target the clients she wants. “I lead with integrity and authenticity, and I’ve built a practice around financial planning that goes beyond the numbers and digs into the emotional side of things,” she says.

For Laura, ACP is not only about the systems, it’s about the people. She appreciates how connected and engaged the membership is. She feels she can reach out with questions and find fellow advisors willing to share their expertise. Plus, ACP has allowed her to reimagine her own life. The holistic approach she uses to help clients examine their financial and emotional lives has helped her find a much happier balance for herself. She and her husband recently sold their home and moved into a smaller place. Her practice is growing steadily and she’s enjoying the work. It’s an incredible shift from where she was just a few years ago.

Right now, Laura is looking toward the future. With a growing client base, she’s putting the pieces in place for her practice to continue to thrive. Currently she serves on ACP’s Financial Focus Committee, helping to put out the quarterly newsletter, and she’s planning to step up even more in the year ahead. This year she’s particularly excited about the ACP annual conference. “I just can’t wait to see everyone in person again,” she says.

For all you do for ACP, thank you, Laura!

Maureen Demers

Maureen Demers, CFP®, EA

Demers Financial Planning
North Andover, MA

Maureen Demers is a solo advisor by design. She selects her clients wisely. “My goal was not to grow a large practice, but rather to do what I love to do with clients I love working with,” she says. “I’ve been very intentional about what I was trying to build and it has paid off.”

Growing up outside of Boston, Maureen attended Emmanuel College where she earned a B.A. in studio art minoring in biology. Upon graduation, was not sure what direction she wanted her life to take. When she accepted a position with an investment management firm, she discovered financial planning and found her passion. “I learned all about investing and money management and realized that this was what I wanted to do,” she says. Next, she enrolled in the CFP® program at Boston University, working during the day and studying her new-found profession in the evenings.

After earning the CFP certification, she made several life changes at once, including moving, getting married, and changing jobs. She knew she wanted to transition to comprehensive financial planning for less affluent families that needed help rather than the high-net-worth clients she managed at the investment firm, so she accepted a position with a solo advisor in New Hampshire. She started out sharing an in-home office with the advisor and an additional colleague. “It was quite a change from my previous position, but I learned a lot. In addition to serving clients, I saw what it takes to run a business,” she says.

After a hiatus to raise her family, Maureen decided to pursue the business she’d been thinking about for years. While researching her options, ACP member John Dulmage introduced her to the ACP community. She says it was a leap of faith to spend the initial membership fee but felt it would be better to have a support network in place and use the proven architecture of the ACP system.” ACP gave Maureen the tools, processes, and network she needed to turn her vision into a reality. She recalls the thrill of signing her first client. “The training was crucial for me to become comfortable expressing the value of my services and asking for a fee that reflects that value.”

Maureen has been a member of ACP and a practicing solo advisor for more than a decade. She attributes at least part of her success to the ACP community – citing both the comradery and the ability to reach out to a group of like-minded advisors with questions and ideas. “There are so many brilliant advisors who are part of ACP, and I am happy to be a part of this community.” Maureen does not hesitate to give back to the ACP advisor family. She has served on the Technology Committee for years and also helps to plan the ACP Annual Conference as a member of the Conference Committee. Why? “ACP is a volunteer organization, it needs volunteers to grow and thrive, and I want it to continue long into the future.”

For all you do for ACP, thank you, Maureen!

Video Testimonials

Sheila Padden, CPA, CFP®, RLP®

Founder of Padden Financial Planning
at the 2022 ACP Conference

Kelly Adams, CFP®, RLP®, EA

Founder of Harbor Light Planning
at the 2023 ACP Conference

Tim Massie, CFP®

Founder of Timepiece Financial Planning
at the 2023 ACP Conference

Michael Garber, CFP®, CRTP, MSEE

Founder of Michael Garber Financial Planning
at the 2023 ACP Conference

Sheila Padden, CPA, CFP®, RLP®

Founder of Padden Financial Planning
at the 2023 ACP Conference

Cordi Powell, CFP®, EA

Founder of Favored Financial Planning
at the 2022 ACP Conference

Bridget Sullivan Mermel, CFP®, CPA

Founder of Sullivan Mermel, Inc.
at the 2022 ACP Conference

John Scherer, CFP® & Bridget Sullivan Mermel, CFP®, CPA

Founder of Trinity Financial Planning & Founder of Sullivan Mermel, Inc.
at the 2022 ACP Conference

Kelly Adams, CFP®, RLP®, EA

Founder of Harbor Light Planning
at the 2022 ACP Conference

Rorik Larson, MBA, CFP®, EA

Founder of Essential Financial Strategies
at the 2022 ACP Conference

Brian Leben, CFP®, PFS, CPA, MBA, CGMA

Owner of Midwest Wealth Solutions
at the 2022 ACP Conference

Wendy Marsden, CFP®, CPA

Founder of ProsperiTea Planning
at the 2022 ACP Conference

Zach Teutsch

Founder of Values Added Financial
at the 2022 ACP Conference

Hannah Basil Bryant, CFP®

Partner and Senior Advisor at Basil Financial Group
at the 2022 ACP Conference

Irfan Bhabhrawala, CFP®

Owner of Arbor Financial Planning
at the 2022 ACP Conference

Member Testimonials

Steve Cruice

Steve Cruice, CFP®, CPA

"For me, ACP means having a turn-key, time-tested financial planning process and system for adding tremendous value to my clients and allowing me to charge an appropriate fee for doing so. I was able to jump right into marketing my practice and working with clients shortly after registering with my state, rather than spending countless hours developing a financial planning process or deliverable. ACP has allowed my firm to become profitable within its first year and has provided a solid foundation for my clients' and my business's success."

View Profile

Robert Friedman

Robert Friedman, CFP®, MBA, CDFA

"As a career changer, I joined ACP in September 2017 having completed the CFP® coursework but having not yet taken the exam nor created an RIA. Now in October 2018, I am a CFP® professional, and I have formed my RIA and developed an approach with which I'm comfortable marketing my services based directly on what I've learned from the ACP coursework, the live-training program and, most importantly, the people I have met through ACP. Simply put, I couldn't have done it without ACP."

View Profile

Frankie Corrado

Frankie Corrado, CFP®

"I feel so fortunate to have 'grown up' in the ACP family. The incredibly positive influence that this organization and its members have had on me is really hard to quantify. Being a part of this tribe has provided tremendous intangible benefits."

View Profile

Michael Stanton

Michael Stanton, CFP®, MBA

"ACP has provided me with a proven process on how to work with clients, a transparent fee/pricing methodology, adaptable planning tools, and over 150 ACP 'partners' who share knowledge whenever I need help. It's the best of both worlds—independence with the resources of a large firm."

View Profile

Jim Davis

Jim Davis, CFP®, EA

"I became a member of ACP for the training 10 years ago; I stay a member for the collective brain trust and the community. ACP provided the methodology to deliver comprehensive planning, the gold standard of the profession. The knowledge-sharing from ACP members is worth more than the annual dues."

View Profile

Chris Wentzien

Chris Wentzien, CFP®, CPA/PFS, MBA

"As a career changer and lifelong W-2 employee with no prior business owner experience, ACP gave me the courage, confidence, tools, and support to successfully start and build my practice. Ten years later, ACP has been there every step of the way. For me, ACP is all about the community and friendships."

View Profile

Steven Clark

Steven Clark, CFP®, EA

"Your sentiments capture how I felt when joining ACP and still do four years later. The tools ACP provides—like the Pyramid and Fee Calculator—were more than enough to get started and continue to guide me today. The training materials and support remain invaluable for my practice."

View Profile

Kevin Jacobs

Kevin Jacobs, CFP®, EA

"I have been a member for 10 years and ACP has helped me grow and sustain my practice. While I don’t use the tools as much as before, I regularly benefit from the discussion forum. I also participate in other networks like XYPN, but my heart is in ACP. I always look forward to the ACP Conference."

View Profile

Lawrence Friedrichs

Lawrence Friedrichs, CFP®, CPA

"The 'great people' in ACP all share the desire to serve their clients first. They provide real guidance, not product sales or asset gathering. Financial planning the ACP way could cure much of the personal financial dysfunction in the U.S. today—at a fair cost to the recipient."

View Profile

Ready to Join?

ACP offers the training, tools, and community to help tax-focused, fee-only financial planners build the practice of their dreams. We're excited to welcome you!


Join ACP