ACP Certified Member Thomas Cook was featured in Financial Planning in an article titled 'The rewards financial advisors find working with niche clients', discussing his niche of working with the pickleball players of Tellico Village, a local retirement community, how it's aided his marketing efforts, and more: "Despite being less than a year into building my firm, the power of a niche is proving to be real. I'm gaining traction much quicker, and more importantly, with the people I want to serve."
https://www.financial- planning.com/news/financial- advisors-who-serve-a-unique- niche-find-specialization- rewarding